The McLoonie piece by Alan Jacobs is full of surprises: While he wrote for the NAEB, I was in my Carnegie grant.
I never heard of the NAEB enterprise though I had many connections there, beginning with MSU/WKAR TV programs at East Lansing. Neal Postman and I were on the NCTE TV Committee together, though he wrote the report while I planned the "TV as Art" essays connected with the Cleveland TV Fest.
Marshall's daily communion explains him enough to me. He was a glib nutcase. I'm glad in retrospect Reserve rejected dissertation proposal on McLuhan. I still think my assigning TV playwrights was the practical thing to do.